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LinkedIn Profile Tips for Job Seekers

What is a LinkedIn Profile? What should be included in your LinkedIn profile? There are a lot of questions for job seekers when it comes to writing their LinkedIn profile and how to utilize LinkedIn to gain employment.

First to start, below are a few quick tips for your LinkedIn Profile:

1.      Spend the Time to Make a Great Profile

The more effort you put into your profile, the better chance you will have in hiring managers and recruiters finding you on LinkedIn. You must complete every section on your LinkedIn profile, this does not mean just to copy and paste your resume; it is much more than that. If a hiring manager comes across you and clicks on your profile, they are interested in learning more about you. They will be looking at your past employment, what your skills are, and if you have any professional recommendations. Putting in the time to have a great profile will only benefit you in the end, if you only complete half of your profile then a hiring manager may look at it as you will only complete a portion of your job responsibilities.


2.      The Picture Does Matter

Choose a photo that is professional, clear, and inviting. Do not use a selfie that you took in the car. You do not have to have a photographer take your picture, but you do want to have a photo that looks very professional. Wear something that you would to an interview for your photograph. A photo can show your personality to a hiring manager, make it count!


To Add or Change Your Photo (instructions directly from LinkedIn)

To add or change a photo from desktop:


  1. Move your cursor over Profileat the top of your homepage and select Edit Profile.
  2. Move your cursor over your photo and click Change photo.


From here, you can:

  • Change the position and size by dragging the yellow square.
  • Choose what your preview photo will look like.
  • Change your profile photo by clicking Change photo.
  1. Select the photo you would like and click Open.
  2. Click Upload Photo.
    • You can upload JPG, GIF or PNG files.
    • File size - 10MB maximum.
    • Your photo should be square.
    • The ideal pixel size for your photo is 400 x 400. If either width or height exceeds 20,000 pixels, your photo will not upload.
  3. Select who you want the photo to be visible to.
  4. Click Save.



3.      Have a Custom URL

You will want to add your LinkedIn profile to your resume, plus it is easier to share your profile with a nice short url. Having linkedin.com/name is much nicer and more professional than the ugly, long url that LinkedIn automatically gives you.


How to Create a Custom URL

  1. Go to the Edit Screen
  2. Under your image, at the bottom of the box, you will see your Profile URL. Click edit next to the URL and type what you would like your URL to be.
  3. Once you choose your URL, click Set Custom URL.


4.      Write a Headline That Stands Out

Your headline does not have to be your job title. This is what people are going to see, if you are looking for a job then this needs to catch hiring managers and recruiters attention. Use this space to your advantage. What sets you apart from your competition? What value do you bring to a position? What is your specialty in your field? The more detailed you can be, the more you will be noticed.


5.      Use Keywords from Your Ideal Job Descriptions

These keywords should be throughout your summary and job experience. Hiring managers and recruiters are searching for particular words and phrases that relate to their positions to find job candidates, use keywords and they will find you.


6.      Don’t Waste Space

Your summary is your stage, this is where you will show case the good things, giving the reader a chance to get to know a little more about you that someone can’t get from a resume. This is where a hiring manager will gain their first impression about you. For your summary, keep in mind that this should be no more than 4 short paragraphs. If possible, use bullet points in the center to break up the paragraphs. This section is for you to detail your skills, experience, like you are walking the hiring manger through your work history detailing your qualifications.

When possible use numbers to highlight your past successes, what you have achieved in previous positions. A few statistics will impress the hiring manager.


7.       Treat Your Profile Like Your Resume

Your resume isn’t just a list of job duties (or, at least, it shouldn’t be)—it’s a place to highlight your best accomplishments. Same goes for your LinkedIn profile: Make sure your experience section is fleshed out with bullet points that describe what you did, how well you did it, and who it impacted.


Stay away from clichés, use power words to show tangible skills. Avoid team player, responsible, creative, etc.


These are a few quick tips to get you started on LinkedIn.