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You took the step to become an entrepreneur, now what? How do you get your business noticed? Regardless of your business or service, you will have competition online & offline, so how do you drive people to your website? This may seem to be a simple task, but I am here to tell you, from experience, it is not. Marketing is like having a full time job, especially if you are a small business owner with little to no budget. Don’t worry, there are many ways that you can get your business noticed. Here are a few ways to market your business for free:

    1. First and foremost, the best free platform that you have to reach millions of people is social media. Figure out who your audience is then choose the best 2 social media sites to engage your perspective customers. I know that there are more than 2 popular social media sites, but you will want to be able to give your full attention to this free yet powerful marketing tool so it will be easier to really work 2 sites to start with. Once you build a following on these 2 sites then branch out to another site and so on. You will want to post daily and consistently with information that provides value, not just trying to promote your product or service. You want to connect with your followers, bringing back the social side in social media. If you engage correctly, the sales will follow!
    2. Owning your own space and space and name, what does this actually mean? Simple, it means another way to win in the SEO game. It is not only about the keywords that you use to try to rank on Google, it is much more. All entrepreneurs have a desire to have the best SEO strategy, but forget one important factor. It is critical that you own your own name, plus your company name. Meaning when someone types your name or company name into a Google search, you want everything about yourself and company to appear first. It is important to have this SEO and it can be easy to accomplish through these avenues of free marketing:

      First is press releases, there is no better way to get information out about your company. This is a great way to reach the media. There are various types of press releases you can write about your business: is this a new business? New innovative product or solution? Are you solving a problem? Do you offer a unique service? Once you define what your press release is about, write it and then distribute it to various newspapers. Also, you will want to distribute on sites like PRBuzz, Release Wire, etc. these are sites that will distribute you press release to thousands of places; plus if it is newsworthy & written correctly you will make it to Google News. You can use a site like Fiverr.com to hire an inexpensive freelancer to distribute your press release through these site and if even write your press release for you.

      Next is articles, show people that you know your industry by writing informative articles. You can place your articles on article directory sites like GoArticles.com & EzineArticles.com, to name a couple. Keep in mind that you will want to write a unique article for each site. Also, you will want to share your articles on your social media site.
    3. Blog Talk Radio & Other Radio Formats. Being seen as a Subject Matter Expert will take your business to the next level. All radio shows are looking for the best guests for their radio interviews, they want to provide value to their listeners. In return, you have the ability to show people your knowledge. You will want to go through all of the radio hosts and email as many as possible about being a guest on their show. You will want to tell them about your company and what subjects you are an expert in. Being interviewed on a radio shows gives more power and credence to the product and service than many other forms of advertising.
    4. Guest blog posts, once again great for SEO. Women’s magazines, women’s blogs, there are a lot of opportunities here. Women want other women to succeed, they get excited when a woman is beginning a new venture. It will take a little research on your part to find the blogs that fit your writing subjects, but it will be worth the time. You will want to find blogs that align with your service or that may have readers that would be interested in your product or service. Remember, it is very important to write articles that give value to the blog owner’s readers. These will need to be unique articles that are informational and not promotional articles about your business.
    5. Contact your local newspaper. Similar to submitting press releases, but you will want to email the editor or one of the writers of the newspaper. If you live in a larger city there will be writers for particular topics, you will want to reach out to the reporter that best fits your business. In the email, it needs to be short and to the point as they receive many emails about stories. You need to tell them the value of your service or product in the first paragraph. Going back to the press releases, use those questions as a guide for your email. Also, use social media to help you reach out to the reporters. Send them a link to your press release through Twitter or Facebook.

When starting out as an entrepreneur, it may be overwhelming trying to figure out the best way to let people know about your business especially if you are on a tight budget. If you invest time into your marketing, the 5 ways above will get people to your website!