• Is Your Resume a Marketing Tool?

      Here is a very important concept for all job seekers to understand. If you can get this concept, your job search will become an instant success. So let me ask you the question: "What is your resume?" Now a lot of people will have different answers for this question: - Biographical Summary - Chronological Summary - Job Experience - Work History - Data Sheet - Extension of an Application
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  • Problems: Everyone Has Them!

        Is it one of those weeks or maybe even months where it seems like everything is going wrong? The car needs repaired, the pool pump stopped working, and your toilet is leaking nonstop. You think to yourself why does this only happen to me? It may feel like you are in the middle of the desert island named problems all by yourself and you have a rain cloud following you, but guess what you are not alone. You are not the only one with problems, although it may seem like it at the moment. Everyone has problems, their problems just may be on a different level or not happening at the same time as when you are experiencing an avalanche of problems. So as you are dealing with your problems, you cannot put that in your mind that you are the only one with problems. This does not make the situation any easier, it just makes you angry and bitter. It is like the people who compare their lives to other people’s lives. They will say so & so has the perfect life. I don’t want to burst your bubble, but no one truly has a perfect life. Those people just do not advertise their problems, they deal with them and move on. That is the best way to deal with a problem, figure out a solution and move on. Every problem has a solution, you just need a clear mind and positive outlook to figure out the solution. Don’t waste time with the negativity side of the problem, focus on how to solve the problem.  
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  • Time Management Tips

      Have you ever said to yourself, "There is never enough time in the day?" or "I wish there was more of me to go around?" You are not alone. In fact, time management especially in the day in age we work is a difficult task. From Busy Executive, Entrepreneur, Manager, Mom, to College Student, time is a commodity we wish we had more access to. However, believe it or not, we have an abundance of time in our day. It is how we utilize our time that makes all the difference in the world. Here are a few quick tips that will help you stay on track, become more efficient, and get things done with time leftover:
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  • Top 5 Ways to Market your Business for Free that Work!

    You took the step to become an entrepreneur, now what? How do you get your business noticed? Regardless of your business or service, you will have competition online & offline, so how do you drive people to your website? This may seem to be a simple task, but I am here to tell you, from experience, it is not. Marketing is like having a full time job, especially if you are a small business owner with little to no budget. Don’t worry, there are many ways that you can get your business noticed. Here are a few ways to market your business for free:
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  • "How To" Transform Your Resume in 14 Minutes!

    You can transform your resume instantly, but first you must know what your resume really is about. It is all about marketing, marketing your skills properly to a hiring manager. The person that puts together the best possible marketing campaign wins in job searches!  There are two ways to write a resume.  One is the "job description" style.  The other way is "marketing and accomplishment" style.  For 92.976% of all job seekers and job applicants, they write their resume as job description style.  Here is the step-by-step process in "How To" Transform Your Resume in 14 Minutes to the Ultimate Marketing Tool and Get Hired:
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  • Steps to accomplish Work-Life balance

    There may be days where it seems that it is impossible to have any type of balance between your work life and family life. With our busy schedules, striking a balance can be challenging. Below are 5 steps to help you achieve the balance that you need in your work and family life so you can enjoy both with less stress.
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  • 10 Tips to Create More Free Time

      You will never "find" time for anything. If you want time, you must make it. Charles Bruxton How many times have you said if I can just add more hours to my day? How many times have you skipped something you wanted to do because you ran out of time? Why is it you just don’t seem to have any time for yourself? Most of us will say we don’t have the time, but the truth is we all have the same amount of time in a day. The difference is how we manage our day. Some of us make time for doing what we enjoy doing, while others allow the demands and responsibilities of each day to run their days and even weeks. You can have the time for the things you enjoy doing and take control of your time once again. It is not difficult, it just takes a little effort. The tips below will help you create more free time:  
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  • Legitimate Work From Home Customer Service Jobs

    Many companies are using virtual call centers to handle customer service calls. This has led to more work from home opportunities to work for legitimate, well-known companies. Depending on the company and the position, these jobs can be full time jobs with benefits, part time jobs with a set schedule, or flexible jobs that you set your own schedule dependent upon your availability.
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  • Looking for a Virtual Assistant Job? Here is a List of Companies

    A virtual assistant (abbreviated as VA) is very similar to an administrative position, like a secretary or executive assistant. The main difference is as a virtual assistant, you are completing your work virtually. You do not have to go into an office to perform your job duties; you use your computer, printer, phone, internet, etc. This saves you travel time and money.  Your commute is fairly simple, you are walking to wherever your computer is located in your home.
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  • How to Fit Exercise into Your Day

    With so many different things that need to be done during the day between work, kids, errands, whatever else that consumes our day; we can’t get everything done and something is usually put on the back burner.  Typically it is exercising, either we are exhausted at the end of the day or we simply run out of time.  Not to mention, for most of us, there are so many other things that we would rather do that exercise falls to the bottom of the priority list. 
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  • Content Kids are Happy Kids

    We have all been somewhere and have heard a child screaming or running around when it is not appropriate.  This happens at restaurants, doctor’s offices, anywhere that a child needs to wait.  A child screaming or appearing to be difficult is not a bad child, no matter the age, it is just a child who is bored. 
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  • How to Survive the Grocery Store with Toddlers

    Do you dread having to go to the grocery store with your little one? Have you been in the store ready to cry yourself? This article will give you tips on how to survive the grocery store with toddlers. Yes, believe it or not, you can get through the grocery store without your child screaming or you ready to have a break down.
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  • Affordable Family Fun in Phoenix

    Affordable Family Fun in Phoenix!  It can be costly for a family to go the zoo, museum, baseball games, pretty much anywhere that has an entrance fee. Having active kids, I understand the costs to take them to activities very well. This is the reason that I am excited to share with you a great deal called Pogo Pass. With a Pogo Pass, you receive free admission to venues in Phoenix and surrounding cities.
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  • Great Deals at Jet.com

    Great deals at Jet.com. Jet is an online shopping site that is like an online warehouse club, but without a membership fee. They sale items from groceries to appliances, just about anything you can think of they have. They have 10 million + items in every category you can imagine.  This is a great alternative to warehouse clubs that you have to pay for a membership, stand in long lines, and load & unload your car with your items. It is great to save money and have it delivered to your front door.
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  • Free Activities To Do with Kids

    There are a lot of great activities to do with your kids that are free. These are great ways to keep your kids busy. There are enough free activities to keep your kids busy every weekend.  Below is a list of places that offer free activities for kids.
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  • The Benefits of Being Organized

    The Benefits of Being Organized.  You will hear people say that they have to get organized, but what are the actual benefits of being organized? Being organized means more than just having a neat and tidy home.  Below are the top benefits of being organized.
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  • What a Savings! Boots for $10 on ShoeDazzle

    Have you heard of ShoeDazzle? New members can receive a VIP exclusive offer, 75% off any item.  You can get a great deal on boots and shoes, priced as low as $9.99.
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  • Great Deals for Girls Gifts

    Shopping for a girl on your list?  Amazon has some great deals and gift ideas for girls, including Disney items.
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  • Must See These Deals on LeapFrog Products

    LeapFrog products are a fun way for your little ones to start learning letters, letter sounds, and even to begin to read.  These make great gifts that will teach kids while they have fun with their toy.
    +Read More
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About the writer

Michele Unangst

Innovator, Entrepreneur, Author, Advocate, and Career Expert.   Michele is the Founder and Creator of Get My Mom a Job.

Michele's work can be seen in the USA Today, CBS News, Good Morning Arizona, Google News, and countless radio shows all over North America. This site, Women's Guide Through Life, touches and empowers women from all walks of life to: "Live Their Life By Their Design!" A woman's journey can impact countless lives, businesses, and create opportunity for one another beyond any stereotype, label or expectation. We create our future, together.

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You took the step to become an entrepreneur, now what? How do you get your business noticed? Regardless of your business or service, you will have competition online & offline, so how do you drive people to your website? This may seem to be a simple task, but I am here to tell you, from experience, it is not. Marketing is like having a full time job, especially if you are a small business owner with little to no budget. Don’t worry, there are many ways that you can get your business noticed. Here are a few ways to market your business for free:

    1. First and foremost, the best free platform that you have to reach millions of people is social media. Figure out who your audience is then choose the best 2 social media sites to engage your perspective customers. I know that there are more than 2 popular social media sites, but you will want to be able to give your full attention to this free yet powerful marketing tool so it will be easier to really work 2 sites to start with. Once you build a following on these 2 sites then branch out to another site and so on. You will want to post daily and consistently with information that provides value, not just trying to promote your product or service. You want to connect with your followers, bringing back the social side in social media. If you engage correctly, the sales will follow!
    2. Owning your own space and space and name, what does this actually mean? Simple, it means another way to win in the SEO game. It is not only about the keywords that you use to try to rank on Google, it is much more. All entrepreneurs have a desire to have the best SEO strategy, but forget one important factor. It is critical that you own your own name, plus your company name. Meaning when someone types your name or company name into a Google search, you want everything about yourself and company to appear first. It is important to have this SEO and it can be easy to accomplish through these avenues of free marketing:

      First is press releases, there is no better way to get information out about your company. This is a great way to reach the media. There are various types of press releases you can write about your business: is this a new business? New innovative product or solution? Are you solving a problem? Do you offer a unique service? Once you define what your press release is about, write it and then distribute it to various newspapers. Also, you will want to distribute on sites like PRBuzz, Release Wire, etc. these are sites that will distribute you press release to thousands of places; plus if it is newsworthy & written correctly you will make it to Google News. You can use a site like Fiverr.com to hire an inexpensive freelancer to distribute your press release through these site and if even write your press release for you.

      Next is articles, show people that you know your industry by writing informative articles. You can place your articles on article directory sites like GoArticles.com & EzineArticles.com, to name a couple. Keep in mind that you will want to write a unique article for each site. Also, you will want to share your articles on your social media site.
    3. Blog Talk Radio & Other Radio Formats. Being seen as a Subject Matter Expert will take your business to the next level. All radio shows are looking for the best guests for their radio interviews, they want to provide value to their listeners. In return, you have the ability to show people your knowledge. You will want to go through all of the radio hosts and email as many as possible about being a guest on their show. You will want to tell them about your company and what subjects you are an expert in. Being interviewed on a radio shows gives more power and credence to the product and service than many other forms of advertising.
    4. Guest blog posts, once again great for SEO. Women’s magazines, women’s blogs, there are a lot of opportunities here. Women want other women to succeed, they get excited when a woman is beginning a new venture. It will take a little research on your part to find the blogs that fit your writing subjects, but it will be worth the time. You will want to find blogs that align with your service or that may have readers that would be interested in your product or service. Remember, it is very important to write articles that give value to the blog owner’s readers. These will need to be unique articles that are informational and not promotional articles about your business.
    5. Contact your local newspaper. Similar to submitting press releases, but you will want to email the editor or one of the writers of the newspaper. If you live in a larger city there will be writers for particular topics, you will want to reach out to the reporter that best fits your business. In the email, it needs to be short and to the point as they receive many emails about stories. You need to tell them the value of your service or product in the first paragraph. Going back to the press releases, use those questions as a guide for your email. Also, use social media to help you reach out to the reporters. Send them a link to your press release through Twitter or Facebook.

When starting out as an entrepreneur, it may be overwhelming trying to figure out the best way to let people know about your business especially if you are on a tight budget. If you invest time into your marketing, the 5 ways above will get people to your website!